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Hello, I'm
Kimberly Cottle Bain
Marketing, Sales and Operation Leader
About
Marketing and Sales Strategy Leader | 20+ years scaling CPG and B2B brands in Healthcare and Technology | Passionate about driving alignment across Marketing, Sales and Operations to ensure best-in-class experience for target audience | ADD SUCCESS FACTOR about identifying and implementing new targeted marketing program driving $x in sales
Skills
Skills
WHAT I BRING TO THE TABLE
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Marketing Strategy & Implementation
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Segmentation
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Market Analysis
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Competitive Positioning
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Organizational Development
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MarTech & SalesTech Implementation
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Sales Incentive Strategy & Management
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Co-Op Marketing
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Agency Management
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Marketing Operations
I've had the privilege of collaborating with leading brands in the healthcare, technology, and consumer electronics throughout my career.
Experience
Experience
WHERE I'VE WORKED & HOW I'VE ADDED VALUE
McKesson Medical - Surgical
Sr. Director - Marketing Strategy
2022 - 2024
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Lead team responsible for sales strategy and incentive programs for 1500+ sales team members generating $6.6B in revenue annually.
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Innovated existing sales programs and developed new sales programs leading to measurably attributable revenue and 23% increase in engagement.
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Developed and launched a hybrid native/custom SalesForce content management solution at a fraction of the cost of comparable SaaS products.
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Lead team responsible for sales strategy and incentive programs for 1500+ sales team members generating $6.6B in revenue annually.
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Innovated existing sales programs and developed new sales programs leading to measurably attributable revenue and 23% increase in engagement.
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Developed and launched a hybrid native/custom SalesForce content management solution at a fraction of the cost of comparable SaaS products.
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Director - Sales Programs, Promotions and Lifecycle Marketing
2018 - 2022
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Lead team responsible for sales strategy and incentive programs for 1500+ sales team members generating $6.6B in revenue annually.
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Innovated existing sales programs and developed new sales programs leading to measurably attributable revenue and 23% increase in engagement.
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Developed and launched a hybrid native/custom SalesForce content management solution at a fraction of the cost of comparable SaaS products.
Sr. Manager - Sales Programs
2014 - 2018
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Lead team responsible for sales strategy and incentive programs for 1500+ sales team members generating $6.6B in revenue annually.
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Innovated existing sales programs and developed new sales programs leading to measurably attributable revenue and 23% increase in engagement.
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Developed and launched a hybrid native/custom SalesForce content management solution at a fraction of the cost of comparable SaaS products.
Unboxed Technology
2012 - 2014
Director - Account Management & Operations
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Account lead for fortune 500 healthcare and retail clients.
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Led revenue generation for company with over $1MM annually.
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Consulting partner to CIO and Chief Innovation officer of an international acute healthcare distributor. Led cross functional team of business analysts, information architects, developers, content strategists and designers to create and launch a full suite of mobile sales technology solutions.
Sony Electronics
2010 - 2012
National Manager - Marketing
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Led Marketing team responsible for strategy and marketing of all categories for Best Buy, Sony’s largest global retail partner.
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Responsible for $68M digital, in-store, print, and television marketing budget.
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Led national co-op multi-channel marketing campaign featuring Peyton Manning.
Bumble & Co Children's Clothing
Owner Operator
2008 - 2010
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Account lead for sales and marketing efforts of national retailers.
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4% YoY revenue increase at 2 largest national retailers as a result of an intense in-store partner sales program.
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Led national co-op multi-channel marketing campaign and sweepstakes with NASCAR and Richard Petty Driving School contributing to the second largest increase in subscriptions in the companies history.
Sirius Satellite Radio
National Manager - Marketing
2006 - 2008
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Account lead for sales and marketing efforts of national retailers.
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4% YoY revenue increase at 2 largest national retailers as a result of an intense in-store partner sales program.
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Led national co-op multi-channel marketing campaign and sweepstakes with NASCAR and Richard Petty Driving School contributing to the second largest increase in subscriptions in the companies history.
Circuit City
Director - Merchandising Operations & Co-Op Marketing
2004 - 2006
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Led team responsible for all co-op marketing efforts generating over $15M in co-op marketing dollars annually. Previously contributed to the success of the company in marcom and merchandising related roles.
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Partnered with Apple to launch first exclusive store-in-store retail concept.
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Selected by executive team to serve on prestigious innovation team tasked with developing new store concepts.
Sr. Manager - Merchandising Operations
2002 - 2004
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Led team responsible for all co-op marketing efforts generating over $15M in co-op marketing dollars annually. Previously contributed to the success of the company in marcom and merchandising related roles.
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Partnered with Apple to launch first exclusive store-in-store retail concept.
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Selected by executive team to serve on prestigious innovation team tasked with developing new store concepts.
Product Specialist
2000 - 2002
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Led team responsible for all co-op marketing efforts generating over $15M in co-op marketing dollars annually. Previously contributed to the success of the company in marcom and merchandising related roles.
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Partnered with Apple to launch first exclusive store-in-store retail concept.
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Selected by executive team to serve on prestigious innovation team tasked with developing new store concepts.
Education
Education
Virginia Commonwealth University
Richmond, Virginia
1995 - 2000
Mass Communications​
Contact Me
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